In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journey from being Everflow’s first marketing hire to leading a marketing team of 16, and shares strategies for building a marketing function from the ground up.

Dave and Michael cover:

• How Everflow turns happy customers into referral partners
• What it’s like to be a first-time marketing leader
• Building a marketing function from scratch

Timestamps

• (00:00 ) - - Introduction to Michael
  


• (05:46 ) - - Michael’s journey to marketing leadership
  


• (10:33 ) - - Understanding company growth before developing your strategy
  


• (13:37 ) - - Turning happy customers into referrals
  


• (17:42 ) - - Scaling a successful team
  


• (24:47 ) - - Referrals vs. paid ads
  


• (29:04 ) - - Organic vs. paid strategies
  


• (31:31 ) - - Growing organically and spreading through word-of-mouth
  


• (33:17 ) - - Finding complementary business partnerships
  


• (39:30 ) - - Enhancing content creation
  


• (42:30 ) - - Delegation and accountability in a strong team
  


• (43:29 ) - - Strategizing for growth
  


• (46:39 ) - - Closing remarks

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